Ravi Sundaramurthy
Thanks Ian for your comments. Like some of your articles on your site.
Best regards
Ravi
Email Subscription
Categories
Tag Cloud
Latest Comments
Ravi Sundaramurthy
Oracle introduced its Big Data Appliance in January at the surprising low price point of $450,000 with 12 percent hardware and software...
Channel2Market
Oracle introduced its Big Data Appliance in January at the surprising low price point of $450,000 with 12 percent hardware and software...
Ian Moyse
For more on how to sell Cloud through channels this free and vendor agnostic content series of whitepapers are available. All you need...
|
10February
Channel Strategy: Opinion vs BenchmarkingEstablish a process of benchmarking your ideas How many times have you been in meetings where people are pushing idealistic opinion based views aimed at increasing revenues within your partner channel community. It often sounds something along the lines of… "by doing this and that, applying this rule and that rule, and putting these measurements in place, we’ll make our partner channel so productive." Hold on, idealism is fine for visions and brainstorming, but life in the partner channel doesn’t work well when things are complicated. Why? Because, you are not the only partner that your supplier is working with. The secret of success is to understand how they manage and control their channel and establish a process of benchmarking your ideas. You may fail at some and succeed with others. The most import fact is that you learn from the process and formulate your true go-to-market strategy without burning additional cost and resources.
About the Author
Ravi SundaramurthyPrior to forming Channel2Market Ltd, Ravi worked for HCL Technologies and Oracle's Global Alliance & Channel organisation responsible for Oracle’s main strategic partnerships throughout Europe, Middle East and Africa. He developed both technology and vertical initiatives, establishing some of the fastest growing resellers. With over 16 years at Oracle Ravi has held several positions within Server Technologies group, Business Intelligence & Warehousing division and was instrumental in defining and developing Oracle’s ClickStream Intelligence solution to market. Disclaimer The views expressed on this site or within this document are my own and do not reflect those of my employer or its clients. The content here belongs to Channel2Market Ltd and it's many contributors. Views and opinions expressed by all contributors belong to them and not Channel2Market Ltd or Ravi Sundaramurthy. Latest Channel2Market Blogs
|
Site By: BarclayWorks Ltd. |
Comments (0)